TERMIUM Plus®

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hard-sell advertising [1 record]

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Alphabetical list of terms

Record 1 2001-03-27

English

Subject field(s)
  • Advertising Techniques
CONT

Advertising shifts with the economy between hard and soft advertising methods. Such as during the depression hard advertising was incorporated in order to sell products and boost general morale.

French

Domaine(s)
  • Techniques publicitaires
DEF

Technique publicitaire qui vise à pousser à l'achat par tous les moyens. Le mot AGRESSIF est ici employé au sens français de provocateur et non pas dans son sens américain de dynamique, énergique.

Spanish

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